Lancôme
For Lancôme’s yearly 7-day press event we created Maison Lancôme, a strong conceptual event taking place in both Amsterdam & Brussels.
As the brand’s setting we conceived an abstract Parisian apartment where press, editors-in-chief, influencers & beauty advisors were invited to experience the brand and Lancôme’s new products while learning about the future of cosmetics.
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For the press event we created an umbrella theme that served as the conceptual narrative for the 7 day event.
We conceived Maison Lancôme: a conceptual French apartment where visitors were invited to learn about Lancôme’s products & lifestyle by experiencing the new frontiers of beauty in a futuristic French home. -
We designed an avant-gardistic apartment setting that was placed in Brussels & Amsterdam. The conceptual home was brought to live with ordinary domestic elements with a surprising futuristic twist and surrealistic household performances. All visitors could see, hear and taste had a surrealistic edge. Introducing them to the future of beauty through all senses.
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Execution is where good ideas become great. That’s why we lead the event creation, programming & production from beginning to end in both Belgium as The Netherlands.
THE FUTURE OF BEAUTY
In this conceptual Parisian apartment, all you see, hear and taste has avant gardistic & futuristic edge. From the abstract set design and futuristic themed talks, to the avant garde ballet and the domestic performances. The entire event brought the Parisian lifestyle and story of Lancôme to life.
MAISON LANCÔME
