Johnnie Walker

For Johnnie Walker we created the concept & art direction for their 2022 & 2023 European Out Of Home campaign.

To address a younger audience we needed to take the spirit of whiskey out of the gentlemans clubs of the ‘old dark world’ and into 2022, where individualism makes place for collectivism. That’s why we introduced a Millennial take on a good hangout, where drinks aren’t savored alone but enjoyed shared with friends. We created seven social occasions around the house with Johnnie Walker & friends. Playful, social and relatable. A setting that resonates for both men and women.

The campaign took over the streets throughout Europe and digitally lived on at social media.

For the (Digital) Out Of Home campaign we created the concept for 7 stills and 7 moving images in which Johnnie Walker’s Red & Gold label shines.
We took Johnnie Walker’s content out of the dark old world and into a young & fresh home setting that the Millennial target audience could relate to.