ASICS
Together with AsicsTiger we've launched a spaceship in Berlin.
AsicsTiger asked us to introduce their new hypergel-shoe collection to the world. So we translated their ‘What The Gel’ campaign into an interactive experience designed from feet up!
The sensor-active gel environment reacts to visitor movement, bringing to life the connection between AsicsTiger’s gel soles and the comfy bounce they add to your step. The booth activates the instant your feet touch the animated floor and responds to every visitor. Allowing Gen-Z to hot step their way playfully around the products on display & loose themselves in a world of beautiful bouncy BOING!
The booth, designed to amplify the What The Gel campaign, additionally served as the core for the AsicsTiger’s influencer campaign.
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For Asics’s What The Gel campaign, we created a sensor-active GEL environment that reacts to visitor movement. The space activates the instant your feet touch the gel animated floor and react to each step. Visualizing the impact one step can have with AsicsTiger.
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Taking cues from Japanese origami art, the uniquely designed booth was 100% tailor made to Gen Z, immersing them in a physical interactive and social talkable WHAT THE GEL world, including an interactive digital GEL floor, a GEL infinity wall and a GELFIE photo booth.
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The experience and the GELfie booth, designed to amplify the What The Gel campagin, additionally served as the core for the ASICSTIGER influencer campaign.
To make the experience as smooth as possible, we integrated mental triggers that are simply activated and corresponded to, to clearly define the high-tech mechanics behind the shoe design.
DESIGNED FROM FEET UP
ORIGAMI
INSPIRED DESIGN
GELFIE BOOTH
Taking cues from Japanese origami art, the uniquely designed booth was 100% tailor made to Gen Z, immersing them in a physical interactive and social talkable WHAT THE GEL world, including an interactive digital GEL floor, a GEL infinity wall and a GELFIE photo booth.