THE MORROW
We brought to life THE MORROW, a fictional webshop that enables people to pre-order products from the future. THE MORROW serves as a platform that reflects the rapidly changing world through fictional content about the future’s products.
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We created a concept for a fictional webshop, on which visitors can pre-order products of the future. By forecasting the products of the future, THE MORROW helps people to understand what future consequences of today’s technology could be.With the aim to help visitors to develop the basic mental toolkit to accurately respond to society today.
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The visual identity of the brand was developed to create a canvas for the utopian and dystopian content
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We create all content, design & campaigns in house.
“De beste manier om de toekomst te voorspellen is om hem te maken”
FORECASTING THE FUTURE OF LIFE
A FUTURE
THAT MAY BE
The Morrow’s fictional scenarios focus on themes such as: Mobility, Beauty, Ethics, Food and Sex.
A wide variety of core themes that help people comprehend what happens when radical innovation is changing the world.
HOW WILL THE FUTURE TASTE?
VISUAL IDENTITY
The visual identity was developed to provide a canvas for both the utopian and dystopian content
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Logo
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Print
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Poster
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Brand typefaces
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Businesscards
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Pamflet
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![Logo]()
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Coffee table book
