MAMA MUSHROOM

For Mama Mushroom we created and developed the (visual) identity. Mama Mushroom is a new lifestyle brand with a wide variety of health products. To match the brands ambition we created the look and feel of a premium streetwear brand but with mass audience appeal.

 
 

  • We created a roadmap of the ‘functional’ mushroom industry by analyzing its global and local culture, trends & competition. Unearthing the insights & products that would make Mama Mushroom’s target audience tick and how to connect with them. Delivering the perfect strategic playground for Mama Mushroom to build their brand and develop their products upon.

  • We designed a fresh & friendly visual identity that steered clear from the dusty stigma of health conscious products. And that offered the opportunity to branch out into different new product lines.

  • The visual identity was created to be an easy-to-apply base for Mama Mushroom’s branding. Making Mama Mushroom’s fresh & friendly identity sensible at every touchpoint.

 
 
 

VISUAL
IDENTITY

We designed a fresh & friendly visual identity that steered clear from the dusty stigma of health conscious products.
Based on three funghi inspired patterns the identity offered the opportunity to branch out into a variety of new product lines.

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The visual identity was created to be an easy-to-apply base for Mama Mushroom’s branding.
Making Mama Mushroom’s fresh & friendly identity sensible at every touchpoint.

  • Businesscard

  • Word Mark

  • Signing

  • Brand pattern

  • Packaging

  • Stamp

  • Interface

  • Brand pattern

  • Logo mark

  • Retail

  • Businesscard

  • Brand pattern

  • Landing page

  • Stamp

  • Brand pattern

FULL BRAND STORY COMING SOON