Panorama Berlin
Europe’s biggest fashion trade show Panorama commissioned us to create four fashionable brand experiences for their FW18 season.
So we created intense visitor experiences that amplified Panorama’s fashion experience by offering a glimpse into the future realms of fashion.
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We created 4 brand experiences that brought the future of fashion to life and build an emotional connection between the fair & its audience:
1. The Parfume Lab
2. 360° Ping Pong
3. The CMYK Bar
4. The Colour Mill -
Working closely with a team of 3D designers & installation artists, we designed and guided our conceptual experiences into reality. Building an immersive world that lives and breathes the spirit of Panorama.
4 FUTURISTIC EXPERIENCES
The tailor-made experiences tap into the insight that Panorama actually offers a look into the future by predicting & presenting upcoming trends for future seasons. Implementing this insight as our umbrella concept, each hall of the trade show was enriched by a Panorama future fashion experience that fully immersed customers within the fair. Connecting buyers & brands while inspiring the audience.
EXPERIENCE 01PERFUME LAB
For the women’s luxury section we made a futuristic perfume lab that activates the sixth sense: the sense of style.
Visitors were invited to create their own smell of the future in the surrealistic laboratory.
EXPERIENCE 02360° PINGPONG
For the sports section we created a futuristic 360° table tennis experience that let go of every levitational law you can think of.
EXPERIENCE 03CMYK BAR
For the young trend section we designed a CMYK bar where visitors can taste future trend colours by ordering drinks & food by CMYK code.
You’ll never know how good Millennial pink tastes, until you’ve tried the C0 M15 Y19 K5 juice
EXPERIENCE 04LIVING FABRIC MILL
For the heritage section we created a futuristic fabric mill installation that transforms its colour as it runs
