EXPERIENCES
Shifting boundaries between offline experiences & online content to create a full circle brand story
For Asics we created a sensor-active environment that reacts to visitor movement.
DESIGNED
FROM FEET-UP
The booth activates the instant your feet touch the
gel animated floor and responds to every visitor
For Panorama Berlin we created four futuristic fashion experiences
THE PERFUME LAB
For the women’s luxury section we made a futuristic perfume lab that activates the sixth sense: the sense of style
360° PINGPONG
For the sports section we created a futuristic 360° table tennis experience
that let’s go of every levitational law you can think of.
CMYK BAR
For the young trend section we designed a CMYK bar where visitors
can taste future trend colours by ordering drinks and food by CMYK code
LIVING FABRIC MILL
A futuristic fabric mill installation that transforms from colour
AN URBAN FOOTBALL DEN
FOR DAILY PAPER X PUMA
We put together a brand experience to launch the streetwise collaboration of Puma X Daily Paper and to pay tribute to their shared connection with African Football. Expressing their African heritage with a take on football apparel, accesories, and the late ‘70’s PUMA classic “the Easy Rider”.
We designed and created an urban football tournament that challenged fashionable contenders to a little bit of friendly fire on the field. With a football pitch inspired by the collection artwork that features strong color blocking and graphic patterns. Finishing it all off with highly desired product customizations and a winner takes it all after-party that literally (!) took down the house.
FOR MOËT & CHANDON WE CREATED A FLOATING ISLAND IN THE AMSTEL
Moët & Chandon wanted to celebrate the start of summer. Inviting us to conceive & design an elegant brand experience inspired by the Côte d'Azur sunlit shores. Not having a beach at hand, we settled for the not shabby shores of the Amstel Canal. Building our very own sandy peninsula at the famously grand 5-star hotel - The Amstel.
For Lancôme’s yearly 7-day press event we created Maison Lancôme, a strong conceptual event taking place in both Amsterdam & Brussels.
ABSTRACT PARISIAN APARTMENTS FOR LANCÔME
A POP-UP CASTLE FOR
MOËT & CHANDON
Inspired by Château de Saran, the grand home of the brand, we claimed a Dutch chateau and magically transformed this lavish estate for one-month-only into: ‘Maison Moët’. A pop-up castle where the spirit of Château de Saran and the heritage of Moët & Chandon echoes through the elegant residence.
Maison Moët immerses its visitors into the world of Moët with splendour and surprise, unveils the enchanting story of champagne and introduces Dutch socialites to a redefined luxury experience that is unprecedented in the Dutch premium market, curated by Moët.
