The Better Company
The Better Company, formerly known as S-RAY Diagnostics, is a strategic alignment agency for multinationals. S-RAY came to us as they were preparing to enter the next phase of growth, looking to build a brand that positioned them as an innovative & trusted leader in the consultancy industry.
We developed a brand name that suited their grander brand vision. And brought to life ‘The Better Company’. Transforming them from a company to a living, breathing brand.
-
We strategically positioned our client on the junction between science & business, creating their own market space in a highly competitive branch. We made the company stand out today & durable for tomorrow by redefining its services with an holistic approach and creating an idealistic name to match its new service & vision.
-
We developed a sunrise inspired identity that represents the new dawn of business. A future where happy functioning employees are equally important to profits. The visual identity brought a human touch to the cold scientific industry, and is successfully rolled out into a holistic branding.
-
We created all content & campaigns for The Better Company. Placing new & wholesome leadership on the forefront of all outings.
POSITIONING
Our work positioned The Better Company as expert, optimistic and human, backed by real scientists as a trusted peer.
Logo design
POSITION
STRATEGY
We saw an opportunity to bring a human sensibility to the tech industry & add a grander vision to their scientific service. A new mission allowed The Better Company to stand out today while introducing a relevant service for tomorrow: helping multinationals to reach their full potential. Instead of chasing short term profits, The Better Company transforms businesses into healthy ecosystems that run smoothly inside out for all souls involved. Building durable companies that stand the test of time.
Campaign
Visual identity & Branding
CAMPAIGN
We created a campaign that translates the better mentality into an ambient series that empowers new leadership.
The Better Company on the streets
MESSAGE
The Better Company breaks through old patterns, reveals the essence and enriches you with new perspectives. The Better Company wants to be different, do it differently, and let you do it differently.
VISUAL IDENTITY
A NEW DAWN FOR BUSINESS
The identity uses organic patterns echoing a sky at dawn, clear colours and friendly fonts at the forefront to embody the human connection within the corporate realm. The animated fluid logo expresses the importance of interconnectedness and keeping things moving forward.
BRANDING
The branding & website comes to life through ambient gradients that support the user journey. The experience puts people first, giving them a quick understanding of how The Better Company can support them on their way to become the best possible version of themselves.
